Going green with Green Day

Punk rock is more than a fashion statement. While 'hawks, studs and pins became the visual symbol of the anti-status-quo, the rants and raves were the ideological rational for the less-than-angry music style. Enter pop-punk. This was the feel good, boppy punk that dominated the 90s. It started with Green Day and exploded with replica bands (namely: Blink 192, Sum 41, etc. etc). While these bands paid homage to punk roots, they borrowed the light and fluffy attitudes of pop to make the music more accessible to everyday kids (not just the angst-ridden trench-coat crowd).

But this is life -- and art, like life, comes full circle. Even as Green Day toured Canada on the 1998 Edgefest tour (and, yes, I was there...for each and every show) the kids from California were beginning to understand the power and prevalence of punk -- anti-authority, anti-corporate, socially relavent punk.

Now, in the 21st century the band that launched a musical style is turning back to its punk-rock roots. It started with the release of their last album, and was recently supported by their decision to promote clean and green.

In a press statement, release yesterday, Green Day announced their partnership with Natural Resources Defense Council (NRDC) to urge young music fans to demand clean, renewable energy solutions. The rockers hope their latest cause will help break America's "dangerous dependence on oil".

Frontman Billie Joe Armstrong stated: "This campaign is about channelling the power of millions into something positive and powerful. People are sick of our oil addiction and feel like nobody is doing anything about it. The solutions are there, the support is there, but the leadership is not."

OK -- so the whole idea of formal partnership and corporate messaging goes against the pure-punk attitude of grassroots and underground; and so the call for positive solutions is a little different than the angry demand for destruction and dismantling of society and its values -- but the sentiment (to change the status quo) is as punk as you can get. Green is the new anti-corporate and punk is the ideal medium to get kids on board.

For more information on the Green Day initiative go to:
www.GreenDayNRDC.com