Tuesday, October 21, 2008

The Top MOM -- Built Her Business On Green Values and Lots of Love

OK,

I'm not one for the hype of press releases, but I thought this was a press release on a notable topic, particularly when you consider that the job that is most taxking, more tiring, yet most rewarding is being a parent. Of course, the only thing harder is being a parent AND an entrepeneur!

A few months ago I had the opportunity to talk to April MacKinnon, president of Nurtured Products for Parenting Inc. An east-coaster and a mom, April had built a successful online cloth diaper (and other natural products) business. Before starting Nurtured Products for Parenting, April had a hard time finding products that followed her value system (human and earth friendly products and practices). Her response was to source out the products she needed; develop and create a business; now she's been awarded the award of Atlantic Canada's Mom Entrepreneur of the Year based on consumer votes (Media was provided by Roger's publication: Today's Parent).


For more information on this aspiring mom and business person read below.
For a peak into the cloth diapers debate go to: CBC Article on Cloth Diapers, by Romana King>


“NURTURED PRODUCTS FOR PARENTING NAMED ATLANTIC CANADA’S MOM ENTREPRENEUR OF THE YEAR”
October 21, 2008 (Dartmouth, NS.) - Atlantic Provincial consumers have spoken in unison and they have shouted praise for the Dartmouth based online company Nurtured Products for Parenting Inc. Nurtured Products for Parenting is an online company aimed at educating and providing families with environmentally sustainable products that are unique, functional, stylish, and beautiful.

Nurtured Products for Parenting was one of hundreds of “Mom-owned” companies vying for the title of “Mom Entrepreneur of the Year”, the 2nd annual nation-wide competition hosted by SavvyMom Media. The competition named a grand-prize national winner and 4 provincial regional winners; with Nurtured Products talking the title for PEI, Newfoundland, Nova Scotia and New Brunswick regions.

“I am thrilled that Nurtured has won the Atlantic Regional competition.” Says April MacKinnon, President of Nurtured Products for Parenting Inc. “Community building is a major aspect of what we do, and being an online retailer means that we can reach many more people both regionally and nationally.”

The regional prize includes a cash prize of $2000 for investment in the business; a T-Fal kitchen including 2 slice toaster Avante Deluxe, Elegance kettle and 2 Professional thermo-spot Frying pans (valued at $300); a Canon 5"x7" Photo Album Kit valued at $20 and a Press package courtesy of Foundation Studio valued at $125.
About Nurtured Products for Parenting Inc.

Founded by April MacKinnon in 2006, Nurtured Products for Parenting is a Canadian home-based, mother-operated online business located in Halifax (Dartmouth), Nova Scotia. Nurtured Products for Parenting is dedicated to educating and providing families with environmentally sustainable product choices that are unique, functional, stylish, and beautiful. For more information about Nurtured Products for Parenting please visit www.nurtured.ca.

CONTACT: April MacKinnon, President, Nurtured Products for Parenting Inc.
(902) 405-4367 | www.nurtured.ca

1 comment:

Anonymous said...

Thank you so much for mentioning SavvyMom's "Mom Entrepreneur of the Year" award!